Blogs
Blogs have become a key, must-have component of any successful marketing campaign. They can quickly position you as an expert in your industry, drive traffic to your website, and generate strong leads. Blogs are also an excellent way to interact with your customers and potential customers via the comments they leave, thus building customer loyalty.
Jansen Communications’ blog writing and editing services produce blog posts of 300-500 words that focus on industry standards, tips, tricks, and news that may affect your customers, but only touch on your company and its products and services (a blog is not a brochure, after all!).
To get started, we first determine your blog strategy by identifying your target market, the blog’s purpose and goals, and topics that will be covered. Then we put together an editorial calendar that includes regular topics, guest bloggers, a publishing schedule, and more, and we also decide on the logistics of the blog, such as editing lead time, blog administration responsibilities, and social media integration. To ensure the blog is meeting your goals, we conduct a monthly analysis and re-work the strategy as needed.
Newsletters
Sending a weekly or monthly e-newsletter is an efficient way to stay in touch with your customers. By sharing interesting and useful company and industry news, special offers, customer testimonials, and helpful advice on using your product or service, you can build an effective word-of-mouth campaign and attract visitors to your website.
Jansen Communications’ newsletter writing and editing services produce e-newsletters that are quick and fun to read and include eye-catching images and graphics. We can work with you to develop newsletter themes and topics, implement your detailed outlines, and/or put together newsletters with minimum input.
Here’s how we get going: First, we determine the goals and purpose of the newsletter and discuss topics and the audience. Then we choose an email marketing company, customize a template, and determine editing lead time and publicity. We put together an editorial schedule that includes frequency, regular features, and content sources. Finally, we write and edit the newsletter, and conduct monthly analysis to determine open rates, conversion rates, and leads generated. Based on the results, we offer suggestions for improvement.
To learn more about how our blog and newsletter writing and editing services can take your marketing efforts to the next level, please contact us today. We can’t wait to work with you!
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