Jansen Communications’ brochure, white paper, and article writing and editing services produce marketing collateral that clearly communicate your unique selling proposition and industry expertise. Thanks to the fabulous group of graphic designers we regularly work with, your sales team will be proud to hand out your marketing collateral to prospective clients.
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Brochures
Whether you need a brochure for a tradeshow, seminar, workshop, direct mail campaign, or to hand out to prospective clients, Jansen Communications can help you make a big impact. We write and edit copy that grabs the attention of the reader, clearly explains the features of your product or service, details how you solve your clients’ problems, and delivers a strong call to action. We can also consult on the design to ensure the copy and graphics are as eye-catching as possible.
White Papers
When you are ready to launch a new product or service that is technical in nature, a white paper can help you introduce it to your target market. A white paper is essentially a long brochure written in a narrative format (rather than bullet points and short paragraphs).
Jansen Communications writes and edits white papers that describe the problem(s) your target market is facing, including all of their pain points, and then clearly explain in detail—and in plain English—how your new product or service’s features will benefit the user, address their problems, and make their lives easier.
Articles
Writing an article for a magazine, newspaper, trade journal, or industry newsletter is a great opportunity to not only gain significant exposure, but also position yourself as an expert in your industry. Jansen Communications conducts research on the topic, compiles an outline for your approval, and writes and edits the article. We also edit already-written articles, whether they are still in rough draft or nearly finalized.
Our Process
No matter what piece of marketing collateral we write for you, we always begin by determining your goals. Then we research the target market to thoroughly understand their needs, wants, and their reasons for working with or buying from you, and we conduct competitive research to find out what other companies have published. Next, we determine your marketing and distribution strategy, and, finally, we begin writing the brochure, white paper, or article.
To learn more about how our brochure, white paper, and article writing and editing services can take your marketing efforts to the next level, please contact us today. We can’t wait to work with you!
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