You can have the most beautiful, thoughtfully-designed website in the world, but if it is poorly written, you are losing one of the most valuable lead generation tools at your disposal.  

Jansen Communications’ website content writing and editing services ensure your website will get people interested in, and excited about, your company’s products and services.  We clearly explain exactly what you do and how you solve your customers’ problems—all without putting your website visitors to sleep.  No SAT words, complicated phrases, hackneyed business clichés, or industry jargon!  We are also fanatic about keeping all content concise, and we are adept at weaving in the keywords that search engines use to find you.

Capturing your audience’s attention is great, but turning them into potential customers is even better.  To turn your web visitors into leads, we add calls-to-action to your website—phrases that urge your website visitors to do something: email you, call you, download a white paper or eBook, or request a free consultation.    

To help the project go as quickly and easily as possible, we developed a 5 step process to ensure outstanding results: 

1. We determine your website’s visibility, messaging integration online and offline, and the goals of your website
2. We outline your target market(s) to ensure we are focusing on all of your potential customers.
3. We conduct competitive research to find out what the other guys are doing right and wrong.
4. We develop unique selling proposition(s) and calls-to-action to help you attract potential customers and convert them into leads.
5. Finally, we begin the writing and editing process; when possible, we work with the web designer on the site’s layout and navigation.

                                   
To learn more about how our website content writing and editing services can take your website to the next level, please contact us today.  We can’t wait to work with you!